White-label air quality monitors for home service companies

A white-label air quality monitor is one the homeowner only ever sees as yours. The app, the emails, the reports and the printed labels on every sensor carry your logo and your phone number, the readings live on a domain like air.yourcompany.com, and you set the price the homeowner pays. Measured Air makes the kit and the software and stays out of the picture.

You have been in that house already. Someone mentions the back bedroom is stuffy by mid-afternoon, you swap the filter and look at the return, and the next call comes in August when the system quits. Nothing in between gave either of you a reason to talk.

What follows is what the branding actually covers, what the homeowner sees the first night, which readings are worth reporting, and what to ask any provider before your name goes on their hardware. Measured Air's version of this is the partner program for home service companies.

Key Takeaways

• White-label reaches the app, the emails, the reports, a custom domain like air.yourcompany.com, and a printed label on every sensor in the house. Measured Air's name is not on any of it.
• A tech joins a kit to power and Wi-Fi in about 15 minutes, on a visit you were already making.
• Six readings answer most homeowner questions: PM2.5 in µg/m³, CO₂ in ppm, relative humidity in %, VOCs, radon in pCi/L, and the outdoor air at that address.
• Every threshold you show a customer should name its source. The EPA sets the radon action level at 4 pCi/L; the CDC names under 800 ppm of CO₂ as a target for a room getting enough outdoor air.
• You set the homeowner price. A monitor reports a number; it does not ventilate, filter or dry out anything.

What a white-label air quality monitor is

A white-label air quality monitor is hardware and software built by one company and sold under another company's name. The homeowner downloads your app, gets emails from your address, calls your number when a sensor goes quiet, and never sees who built any of it.

That is different from reselling a boxed consumer monitor. A boxed monitor comes with its manufacturer's app, its manufacturer's account signup and its manufacturer's support email, so the customer you just sold to now has a relationship with somebody else. Measured Air builds the kits and the software; the partner owns the customer.

What carries your brand

In the Measured Air partner program, the brand reaches everything the homeowner sees:

• Your logo and colors in the app and in every email the system sends.
• A custom domain, like air.yourcompany.com.
• A printed label on each sensor, so the monitor on the nursery shelf has your name on it for as long as it sits there.
• Reports and alerts signed by you.
• Your phone number on the support screens.

Behind that, the partner program includes preconfigured and labeled hardware for each home, hosting and updates and data storage, sensor warranty and replacements, onboarding materials for the homeowner, and a direct line to Measured Air for your side of it. You set the price to the homeowner.

All of that matters for the second conversation. When a homeowner opens the app in January and sees a line climbing, they call whoever's name is on the screen.

What the homeowner sees the first night

A tech plugs the monitors in and joins them to Wi-Fi in about 15 minutes. Nothing is mounted and nothing is wired in, so there is no drywall to patch and nothing to undo when a renter moves out. Readings start appearing within a few minutes of the first monitor coming online.

By that evening the homeowner is looking at live readings room by room, each one next to the outdoor air at their own address, written in plain language rather than sensor jargon. The kit is sized by the rooms you want covered, so a three-room job and a seven-room job are the same visit with different boxes.

Then the history starts. A month later you can show a week against a month, or the readings before a fix against the readings after it. A monitoring run can also end in a written report: what the air did over the period and what to do about it.

The readings worth putting your name on

Your logo is on the number, so the threshold under it has to come from somewhere you can point to. These are the readings a kit sends, and where the figures come from:

• CO₂, in ppm, the plainest measure of how stale a closed room gets. The air outside runs a little over 400 ppm. The CDC names under 800 ppm as one target for a space getting enough outdoor air, and past roughly 1,000 ppm most people start calling a room stuffy. For what that looks like overnight, see what bedroom CO₂ levels mean.
• PM2.5, in µg/m³, the fine particles from smoke, cooking and dust. The EPA's national standard for fine particles is 9.0 µg/m³ as an annual average and 35 µg/m³ over 24 hours, which gives you an outdoor figure to hold an indoor reading against.
• Relative humidity, in %. The EPA recommends keeping indoor relative humidity between 30% and 50%, and under 60%, to limit mold growth. This is the reading that finds the bathroom fan nobody runs.
• Radon, in pCi/L. The EPA sets the action level at 4 pCi/L and suggests considering a fix between 2 and 4 pCi/L. It is a long-term average, so it wants months of readings rather than an afternoon.
• VOCs, the off-gassing from cleaning products, paint and new furniture. There is no federal indoor limit to cite here, so report the shape of it instead: a spike on the Saturday somebody painted, and how long it took to come back down.
• The outdoor air at that address. Indoor PM2.5 at 18 µg/m³ is a bad result when outdoors is 6 and a good one when outdoors is 90, and without the outdoor reading you cannot tell those two apart.

Temperature, pressure and full history come with the kit as well.

What white-label does not cover

A monitor measures and nothing else. It does not ventilate, filter or dehumidify, and a homeowner who thinks they bought a fix will be unhappy in three weeks. Say it on the first visit: this tells us what the air is doing and whether what we change actually worked.

The other limit is health. A reading does not diagnose, treat or prevent anything, and nobody selling monitoring should suggest otherwise. Quote the EPA, the CDC, the WHO or ASHRAE and stop there. Measured Air publishes no sensor accuracy figures, lab results or certifications, so keep numbers off your marketing that you cannot source.

The part you keep is support. Your phone number is on the screen, which means the first call about a sensor that went offline comes to your office, not ours. That is the cost of owning the relationship, and it is a small one, but budget a tech who can read the app.

What to ask before you white-label a monitor

Most of what separates a real white-label air quality monitor from a logo in an app header comes down to six questions. Ask them of anyone, including us.

• How far does the branding go? A logo in the app is the easy part. Ask about the emails, the reports, the support screens and the labels on the hardware. Measured Air brands all of them.
• Is there a custom domain, or does the homeowner log in somewhere with the vendor's name in the URL?
• Who sets the homeowner price? With Measured Air, you do, against flat partner pricing per home.
• Who replaces a sensor that fails, and is it included? Sensor warranty and replacements are part of the partner program.
• Who hosts the readings and pays for the storage? Hosting, updates and data storage are included, which matters because history is the part that makes the second year useful.
• How long does an install take, and does it need its own truck roll? At about 15 minutes, it rides along on the maintenance visit you had scheduled anyway.

FAQ

What does white-label mean for an air quality monitor?

It means the monitor and its software are sold under your brand instead of the manufacturer's. The app, the emails, the reports, the sensor labels and the support number all carry your company's name, and the homeowner never sees who built the system.

Is a white-label air quality monitor the same as reselling a consumer monitor?

No. A consumer monitor comes with its manufacturer's app and account, so your customer ends up in someone else's system. A white-label kit ships preconfigured and labeled for that home and reports into software with your name on it, which keeps the account and the follow-on work yours.

Who sets the price the homeowner pays?

You do. Partner pricing is flat per home and settled in conversation, so the packaging is yours to decide: bundled into a maintenance agreement, sold as a standalone subscription, or included with an install.

How long does it take to install?

About 15 minutes for monitors that ship preconfigured and labeled for that address. Setup is power and a Wi-Fi password, nothing is mounted or wired in, and readings start showing up within a few minutes of the first monitor coming online.

Do I have to be an HVAC contractor to sell monitoring?

No. Any home service company that already gets inside houses can install a kit. HVAC companies have a head start because they can do most of the follow-on ventilation and filtration work themselves, but the install is the same 15 minutes for anyone.

What happens when a sensor stops reporting?

The homeowner calls you, because your number is the one on the screen. Sensor warranty and replacements are included in the partner program, and you have a direct line to Measured Air for the ones you cannot sort out from the app.

Where to start

A white-label air quality monitor earns its place for a few plain reasons. The install runs about 15 minutes on a visit you were already making. The readings give a homeowner a reason to open your app in a month when nothing is broken. Every threshold you quote traces back to the EPA, the CDC or ASHRAE, so the numbers hold up when a customer checks them. And the brand on all of it is yours.

Monitoring is still not a fix. It tells you and the customer what the air is doing, and the work it points at is the work you have always sold: ventilation, filtration, humidity, a range hood that actually vents.

Put kits in ten homes on your next round of maintenance visits and watch which lines move. If that is the version of an air quality line you want, start with the partner program for home service companies.